Consumption, Distribution/Marketing and Production by Laura Brett and Steven Heath

 

Angry Birds

Consumption-Consumption is how you take in a media product. In this sense, the consumption refers to how the video game is consumed. Angry Birds, as an example, is only available on on Apple products or smartphones like Android. The most common method for Angry Birds to be consumed is on an iPhone or iPod Touch.

Distribution/Marketing

The marketing of Angry Birds has become popular as Apple products have become increasingly popular. The increase in popularity and demand of iPod Touches and iPhone's has meant that games like Angry Birds have the ability to become increasingly popular and have made more money. Angry Birds have been marketed by releasing toys of the birds. Angry Birds was primarily based on Apple products but because of the popularity, Rovio and Clickgamer saw the potential to release it on other consumption methods like Android Smartphones. 

Production