Distribution/Marketing
Distribution is how the audience gets hold of the product. Video games can be distributed online and to actual shops. Online shops can offer a huge variety of products unlike in retail shops as they have limited space in store so limited stock and choice to pick from.
Consumption
Consumption is how the audience takes in the product. Video games can be consumed on TV's, console's, hand-held, mobile phones and Ipods. The 'concept to consumption' model is Developer - Publisher - Marketer - Distributor - Hardware - Retail - Consumer or there's the new model which is Developer - Facebook - Consumer.
Production
Production is how the product is made. Many companys make a variety of games.
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