CONSUMPTION - How the audience views the form of media product.
There are many different ways to consume media;
Phone
Ipod
computer
games console
radio


'Concept to consumption'

Developer- Publisher- Distributor- Hardware- Consumer

consuming is mainly done through marketing, for instance, viral marketing, guerilla marketing etc. Without marketing then being able to consume a product would be a lot harder.

MARKETING - How the product is advertised and how the audience hear of it.

There are many types of marketing techniques, for example
current marketing- social media, for ex, facebook, twitter, can build up a community.

Viral marketing- Method of advertising that relies on the online community to facilitate its message.

Guerrilla marketing- Campaigns to market product, to attract a lot of people.

DISTRIBUTION- Reliant on manufacturer and supply of the product/packaging

NEW DISTRIBUTION- pS3 online, X BOX live, App store etc.

OLD DISTRIBUTION- Physical games, going to the shops.

PRODUCTION- How the product is made.