Tuesday 26 April 2011

Jamila + Charlotte ;D

Production
The production of a video game is how the product is made. For example the way in which the producer decided to make the game.


Distribution/Marketing
This is how the game is advertised and how the consumer knows of the game. Advertising techniques include; Guerilla Marketing which is an unconventional system of promotion e.g. shocking, model displays that catch the consumer's attention. Another technique is viral marketing which relies on things such as the television, internet, posters to advertise games. Although Guerilla Marketing is and effective technique that can get the consumers physically involved, Viral Marketing tends to be more popular as it is less expensive, time consuming and simple.  


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Consumption
Media consumption is the way in which the media product is taken in and played. There are lots of ways that video games can be consumed such as; on the internet, iPod/iPads/iPhones, X-Box, Playstation, Nintendo's etc.

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